Beautiful Crime came to us with an idea — to challenge the typical conventions of a traditional gallery. They wanted an online only space to promote contemporary graffiti and street art to a traditional gallery audience.
From that concept we designed their brand identity, designed & built the site whilst offering marketing advice. The branding mixes the old with the new. Traditional fonts and flourishes mix with grungey walls and decay.
A comprehensive content management system allows the curator complete control over all aspects of the site. Visitors can view exhibitions, purchase artwork, subscribe to artist specific mailing lists and recommend artworks to friends.