Design and build of a eCommerce website for Medium Rare clothing label and their sub brand — Peanut Butter and Jelly.
We
extended their offline branding with animated elements including an
interactive illustrated story introducing new visitors to the story
behind the brand.
Inside, the site enabled shoppers to buy
products in a quick, simple and intuitive manner. For example any
product was only 2 clicks away from being added to the cart which
itself resembled a till receipt. The entire system was content managed
and hooked into World Pay for secure transactions.